Eggoz onboards Boman Irani as brand ambassador

On October 6, 2027, Eggoz, India's first egg brand focused on clean, traceable, and high-protein nutrition, announced the onboarding of acclaimed actor Boman Irani as its brand ambassador, along with a new campaign to mark the association. It's a happy match. Both the brand and the man have the same easy knack for winning people over with warmth, wit and a wink. Boman's versatile screen presence, sharp comic timing and gift for finding the funny in everyday moments make him a natural fit for a brand that wants good food, good nutrition and a good time to be part of your daily plate.

The campaign, conceptualised by ANC, puts Boman right at the centre of the fun and takes a fresh, playful route to the simple joy of eating an Eggoz egg. It all unfolds in a sleepy office where nothing ever moves fast, until Boman, the classic office boss, strolls in fresh from lunch and sets off a chain reaction of impossibly quick, joyful chaos. Files fly, stamps thump, and stunned faces melt into delight, all thanks to what the campaign calls the "Eggoz effect." The secret, revealed over a spread of golden bhurji, fluffy omelettes and sunny side ups with rich orange yolks, is simple: Eggoz doesn't just fill you up, it fires you up. A cheerful little reminder that food isn't only fuel, it's colour, flavour and everyday joy on a plate.

Speaking on the association, Abhishek Negi, Co-founder and CEO, Eggoz, said, "Boman Irani brings a warmth and humour that instantly connects with people, which is exactly what Eggoz stands for. We've always believed that a good egg can change the mood of an entire meal, and this campaign captures that spirit with a lot of heart and a lot of fun. Having Boman embody the 'Eggoz effect' felt like the most natural way to tell our story."

Commenting on the partnership, Boman Irani said, "What drew me to Eggoz is how they've taken something as everyday as an egg and made it feel special. The film was a joy to shoot because it doesn't take itself too seriously, and yet it says something true, that the little things on your plate can genuinely brighten your day. I had a wonderful time being part of it."

Adding to this, Shivan Nair, Head of Marketing, Eggoz, said, "For us, this campaign was about making the everyday egg impossible to ignore. Boman brings a warmth and humour that cuts through instantly, and that's exactly the kind of connection we wanted with our consumers. The 'Eggoz effect' is really our brand promise in disguise, that good food should lift your whole day, and we can't wait for audiences to see it come alive."

Adding to this, Samarjeet Shimpi, CEO, ANC said, "The brand needed to own an emotion in the egg space. We defined Eggoz as being delightful and full of energy. Hence, the expression, Sunny Side Up. Boman exemplifies it the best."

The campaign reflects Eggoz's larger belief that quality food should be an integral, enjoyable part of everyday life. With freshly dispatched eggs from hens on a special herbal diet, rigorous quality standards and a distinctive rich orange yolk, Eggoz continues to build a brand that pairs nutrition with genuine everyday joy, turning even the most mundane moments sunny side up.

Also Read: Boman Irani says he threw out his usual prep routine for Haiwaan: “All my preparation has come to zero”

from Latest Bollywood News | Hindi Movie News | Hindi Cinema News | Indian Movies | Films - Bollywood Hungama https://ift.tt/aNqoFAd
via IFTTT

Sonu Nigam expands Mumbai property portfolio, buys commercial units in Andheri West for Rs. 16 crores

Playback singer Sonu Nigam has expanded his real estate portfolio with the acquisition of multiple commercial units in Andheri West, Mumbai. According to property registration documents accessed by real estate data analytics platform CRE Matrix, Nigam has invested a total of over Rs. 16 crores in three office units located in the Aston commercial tower at Sundervan Complex on Lokhandwala Road.

The primary transaction involves two adjoining office spaces situated on the first floor of the building. The properties have a combined carpet area of 3,885.77 sq. ft and were acquired from Singular Health Private Limited for a total consideration of Rs. 16 crores. The transaction translates to an approximate rate of Rs. 41,175.88 per sq. ft. Stamp duty of Rs. 96 lakhs were paid as part of the registration.

The two office units also come with dedicated access to four car parking spaces in the basement stack-parking system of the building.

In a separate transaction registered during the same cycle, Nigam acquired another commercial unit in the same Aston building from the same seller. The ground-floor office measures 258.33 sq. ft and was purchased for Rs. 1 crore. The transaction attracted a stamp duty of Rs. 6 lakhs.

With the latest acquisition, Sonu Nigam’s total holding in the Aston property now covers 4,144.10 sq. ft of carpet area. His combined investment across the three units stands at Rs. 17 crores, translating to an average acquisition rate of approximately Rs. 41,021 per sq. ft.

The latest purchase adds to the singer’s real estate activity across Mumbai and Maharashtra over the past two years. In late 2025, Nigam leased a 4,257 sq. ft commercial office at Trade Centre BKC in Santacruz East to Pattni Hospitality, operators of the café-bar chain Downtown 29. The five-year lease is expected to generate more than Rs. 12.61 crores in cumulative rental income over its tenure.

Nigam has also undertaken transactions involving land holdings in Karjat. In April 2026, he sold multiple land parcels in Raigad district measuring more than 1.9 hectares for Rs. 1.95 crores. A separate 1.067-hectare land parcel was sold in May 2026 for Rs. 95 lakhs.

Meanwhile, his father Agam Kumar Nigam acquired a 1,197 sq. m. land parcel in Madh Island in February 2026. The property includes a ground-plus-one residential and commercial structure and was purchased for Rs. 10 crores.

With Andheri West serving as an established commercial hub for businesses associated with Mumbai’s media and entertainment ecosystem, Sonu Nigam’s latest acquisition adds to the growing interest among Bollywood personalities in commercial real estate across Mumbai’s suburban corridors.

Also Read: Sonu Nigam sells BKC office space for Rs 18 crores, bought it for Rs 14.30 crores in 2023

from Latest Bollywood News | Hindi Movie News | Hindi Cinema News | Indian Movies | Films - Bollywood Hungama https://ift.tt/BcUNhAO
via IFTTT

Mahakavya Shri Ramayan Katha producer Prakash Mahobiya alleges ‘negative marketing’; hints at big-budget Ramayana saying, “We never got a chance to reach our audience”

Producer Prakash Mahobiya has opened up about the theatrical performance of Mahakavya Shri Ramayan Katha, alleging that the mythological drama faced negative marketing and online campaigns that affected its reach. In an interview with India Today, Mahobiya claimed that the film did not get an adequate opportunity to reach audiences and suggested that an upcoming big-budget film based on the same epic may have influenced the online narrative. However, he stopped short of naming any project or filmmaker and said he could not confirm the information.

Speaking about the film’s reception, Mahobiya said, “It was negative marketing throughout. We never got a chance to reach our audience. The ones who watched our film really enjoyed it. But if they never got to see it, how will they even have an opinion?”

The producer further claimed that he had been told about efforts involving digital creators to discourage audiences from watching the film. He said, “From what we have been told, there are other movies on the same subject coming in, the big-budget film. As far as we know, a lot of negative marketing opportunities have been given to YouTubers, influencers and other people. They are spreading wrong information and asking people not to watch our film,” before adding, “I don’t know for sure, but that’s what we are being told.”

His comments come amid considerable attention around Nitesh Tiwari’s Ramayana, the upcoming two-part adaptation produced by Namit Malhotra. The film stars Ranbir Kapoor as Lord Ram, Sai Pallavi as Sita and Yash as Raavan and is among the most closely watched upcoming Indian film projects. Mahobiya’s remarks, however, do not establish any connection between Ramayana and the alleged online campaigns against his film.

Mahobiya also admitted that marketing a film was a learning experience for him as a first-time producer. He said, “I have made a film for the first time, and I am new to this industry. I have no idea how to market a film after making it. We are not afraid of the loss, but we are disappointed that not many people managed to watch it. And hence, we want to release the film again.”

Maintaining that Mahakavya Shri Ramayan Katha offers a distinct interpretation, he added, “There is a lot of difference between your film and the other film that will arrive soon. But we are confident that, given a chance, people would have liked our film too.”

Directed by Abhishek Singh, Mahakavya Shri Ramayan Katha released in cinemas on September 25, 2026. The film stars Dev Sharma as Lord Ram, Anjali Arora as Goddess Sita, Sheel Verma as Laxman and Rajniesh Duggall in a pivotal role.

Following its theatrical run, the makers are now exploring the possibility of re-releasing the film in cinemas to give it another opportunity to reach audiences.

Also Read: Anjali Arora gives her take on the ongoing Ranbir Kapoor – prasad controversy; says, “Prasad is God’s blessing, it doesn’t increase weight”

from Latest Bollywood News | Hindi Movie News | Hindi Cinema News | Indian Movies | Films - Bollywood Hungama https://ift.tt/N9cTJWP
via IFTTT

Ram Gopal Varma reacts to Janhvi Kapoor ‘Chuttamalle’ song deepfake row: “The smart thing would have been to concentrate on catching the perpetrator”

Filmmaker Ram Gopal Varma has weighed in on the deepfake controversy involving Janhvi Kapoor and the song ‘Chuttamalle’, and the celebrity reaction that followed. Taking to X (formerly Twitter), he shared his views on how the matter has been handled.

Varma wrote, "The only thing all the celebrities succeeded in, is to publicise and thereby make crores and crores of people see the objectionable link.. The smart thing would have been to concentrate on catching the perpetrator and publicise that.. Instead what they did is to tweet and bring enormous attention to the victim's identity and the offensive content which is also a crime."

The only thing all the celebrities succeeded in , is to publicise and thereby make crores and crores of people see the objectionable link ..The smart thing would have been to concentrate on catching the perpetrator and publicise that ..Instead what they did is to tweet and bring enormous attention to the victim’s identity and the offensive content which is also a crime — Ram Gopal Varma (@RGVzoomin) October 4, 2026

In another tweet, he added, "When you can't WIN , you should JOIN …. . If you fight A I , it will ERASE you out of EXISTENCE." In essence, Varma's view is that a call for action against those spreading the AI-generated version would have been a better approach than a wave of public condemnation.

When you can’t WIN , you should JOIN …. . If you fight A I , it will ERASE you out of EXISTENCE 😔 — Ram Gopal Varma (@RGVzoomin) October 5, 2026

For the past few days, Janhvi has been at the centre of a social media storm after a deepfake AI video depicting the actress in an inappropriate manner, made from the ‘Chuttamalle’ song, began circulating on the platform. The actress penned a long note on Monday, 5 October, condemning the act and expressing her disappointment over such cybercrimes.

Janhvi has received strong support from her fans and followers. Her Devara co-star Jr NTR, with whom she featured in the ‘Chuttamalle’ song, also took to the platform to post a scathing message. He was followed by several big names from the South industry, including megastar Chiranjeevi.

The episode has brought two approaches into focus. One, reflected in the reaction of Janhvi and her supporters, is to publicly condemn deepfake abuse and stand with the victim. The other, voiced by Varma, is to prioritise tracking down and acting against the perpetrator while avoiding further spread of the content. Both positions come from the shared concern that AI misuse is a serious problem, though they differ on how best to respond.

Also Read: Janhvi Kapoor condemns morphed AI video from Devara Part 1 song ‘Chuttamalle’: “Consent, choice and respect for a woman’s body should be basic”

from Latest Bollywood News | Hindi Movie News | Hindi Cinema News | Indian Movies | Films - Bollywood Hungama https://ift.tt/U3buntq
via IFTTT

EXCLUSIVE: Abhishek Varman to direct modern mythological superhero spectacle Gadadhari Bheem; film to be produced by Dharma Productions

Filmmaker Abhishek Varman, known for helming major studio productions like 2 States and Kalank, is reportedly set to step into uncharted cinematic territory. In an ambitious leap into large-scale visual storytelling, the director is said to be bringing a rooted Indian superhero spectacle to the big screen, titled Gadadhari Bheem which is expected to be produced by Dharma Productions.

According to industry sources, the film is envisioned as a one-of-a-kind superhero narrative that draws its core lore directly from Indian mythology while remaining firmly anchored in the contemporary world. Mounted on a massive scale, the high-concept project is said to blend ancient Indian ethos with state-of-the-art action design and visual effects, with the aim of pushing the envelope for homegrown fantasy actioners.

A source close to the development has revealed that the writing phase is officially concluded. Abhishek is believed to have spent considerable time fine-tuning the narrative, and the script is expected to have been locked. The creative team is reportedly thrilled with how the screenplay has shaped up.

The film is designed as an unapologetic tentpole theatrical spectacle, tailored for a big-screen communal experience. Sources claim the makers are now gearing up to begin the casting process to lock the ensemble, with an eye on bringing a leading A-list star on board for the titular role. No name has been confirmed so far. With another film from the house of Karan Johar's production house, Naagzilla, focusing on a unique take on Indian mythology and its connection to shape shifting serpents, this film will only add to the banner's intriguing filmography.

The project arrives at an interesting moment. In late 2026, audiences have shown a strong appetite for visually driven, mythologically infused epics designed for premium large formats, and Gadadhari Bheem appears to be positioned squarely in that space.

With pre-production moving into active development, the team reportedly plans to finalise the primary cast and technical crew in the coming months, after which the shooting timeline will be locked. An official announcement about the production partners and the leading cast is expected once the paperwork and schedules are in place. Until then, the details remain unconfirmed.

Also Read: No fall out between Abhishek Varman and Karan Johar, Kalank director bags another Dharma film

from Latest Bollywood News | Hindi Movie News | Hindi Cinema News | Indian Movies | Films - Bollywood Hungama https://ift.tt/Qyfw3mE
via IFTTT

EXCLUSIVE: Shreyaa Chaudhry of Bandish Bandits fame to star opposite Ayushmann Khurrana in YRF and Posham Pa Pictures’ Mupapa

The leading heroine in Ayushmann Khurrana’s Mupapa has been revealed. Bollywood Hungama has exclusively learned that Shreyaa Chaudhry, who has steadily established herself as one of the most promising actors of her generation through acclaimed performances in Prime Video’s Bandish Bandits and The Mehta Boys, is paired opposite Khurrana in Yash Raj Films and Posham Pa Pictures’ upcoming genre-bending thriller.

Known for her natural performances and ability to bring depth and emotion to her characters, Shreyaa has built a strong connection with audiences through a diverse body of work. Her performances across both seasons of Bandish Bandits were appreciated for their natural and relatable portrayal, while The Mehta Boys further showcased her versatility and ability to take on layered characters. With Mupapa, Shreyaa takes another significant step forward in her career.

Directed by Kaala Paani fame Sameer Saxena, Mupapa is produced by Akshaye Widhani (CEO, Yash Raj Films) and Posham Pa Pictures, the banner Sameer co-founded with Biswapati Sarkar, Saurabh Khanna and Amit Golani. The film marks the first theatrical collaboration between the studio and the production house. Although the plot details of the project are strictly kept under wraps, it's expected to deliver an incredibly new visual experience for people in theaters, while promising to keep the audience at the edge of their seats from the word go. The film is presently in the post-production stage and is slated for a release in cinemas on February 19, 2027.

In another significant career development, Shreyaa Chaudhry has also been signed for exclusive management by YRF Talent, marking a new chapter in her professional journey. She now joins the talent management arm of Yash Raj Films, which represents an impressive roster of established stars and some of the most promising names from the new generation, including Rani Mukerji, Ayushmann Khurrana, Sonam Kapoor, Vaani Kapoor, Sharvari, Ahaan Panday, Aneet Padda, among others.

Also Read: Yash Raj Films and Posham Pa Pictures’ first theatrical collaboration starring Ayushmann Khurrana is titled Mupapa, set to release on Feb 19, 2027

from Latest Bollywood News | Hindi Movie News | Hindi Cinema News | Indian Movies | Films - Bollywood Hungama https://ift.tt/ISCAupB
via IFTTT

Janhvi Kapoor condemns morphed AI video from Devara Part 1 song ‘Chuttumalle’: “Consent, choice and respect for a woman's body should be basic”

Janhvi Kapoor has spoken out against the circulation of a morphed AI-generated video featuring her from the Devara Part 1 song ‘Chuttumalle’. The incident has sparked widespread concern on social media, with the actress once again becoming a victim of digital manipulation. Janhvi, who has previously spoken about being targeted by deepfake technology, took to Instagram to condemn the misuse of technology and the violation of women’s consent.

In a detailed note, Janhvi highlighted how the objectification of women through manipulated digital content has become an increasingly serious concern. She wrote, “The criminal misuse of technology to objectify women and circulate fictionalised content without consent is deeply violating, bordering on sexual assault. Almost every woman in my industry has faced some version of this, and women everywhere are increasingly being subjected to it,” her note read and continued, “Consent, choice and respect for a woman's body should be among the most basic notions of humanity. Yet somehow, they continue to be treated as complicated. They are not.”

Janhvi further explained that consent cannot be assumed or taken for granted under any circumstances. Drawing an analogy, she wrote, “It is surprising that it still seems too nuanced for some people to understand that even if a woman says yes five days in a row and no on the sixth, that no must be respected. If she happens to wear a miniskirt, it does not give anyone permission to put a camera up her skirt, capture violating angles or visually exploit her body. What a woman is comfortable with, where she draws the line and what she chooses to do with her body are decisions that belong exclusively to her. This is basic.”

The actress also placed the incident within the larger conversation around women’s safety, saying that the threat of violation has now extended into the digital space. “This goes far beyond the ai videos I have dealt with over the last few days, or anything I have personally experienced throughout my career. It is about the larger reality of being a woman, the gaze, the judgement, the constant negotiation for safety, and the feeling that our boundaries somehow remain open to interpretation. That threat has now expanded into the digital sphere, when we have not even adequately addressed the very real, physical fear that continues to disrupt the lives of women every day,” she said.

Janhvi also stressed that the responsibility cannot solely be placed on women to protect themselves - “The answer cannot simply be to "protect your daughter." we also need to undo the conditioning that makes people believe they are entitled to violate somebody else's boundaries in the first place. And part of that change will come from exemplary men with the moral compass and the spine to say clearly what is right and what is wrong.”

The actress thanked her Devara co-star NTR Jr., along with Chiranjeevi, Vijay Deverakonda and Khushbu Sundar, for speaking up against the incident and supporting her. She expressed, “I am deeply touched by NTR sir for taking such a strong stand and condemning this violation. Thank you, sir. When someone whom millions look up to speaks up about something that may not directly concern him, it makes a difference to every woman who has experienced some degree of this behaviour.” “Thank you also to Chiranjeevi sir, Vijay and Khushbu ma'am for amplifying that sentiment and calling for action against this mentality and these immoral practices,” she added.

She concluded by urging people to reconsider the attitude towards women’s boundaries and choice, “I hope everything unfolding around us right now forces those who participate in any form of harassment to introspect. Is it really too much for a woman to ask to simply be treated and seen as a human being? Her body. Her image. Her boundaries. Her choice.”

Also Read: All about this effortless beauty avatar of Janhvi Kapoor: Actress keeps it understated with concealer, pink blush and nude lips

from Latest Bollywood News | Hindi Movie News | Hindi Cinema News | Indian Movies | Films - Bollywood Hungama https://ift.tt/lSD3qAv
via IFTTT

R Madhavan, Disha Patani and Shriya Saran join Akshay Kumar-Sajid Khan’s next comedy

R Madhavan, Disha Patani and Shriya Saran have joined the cast of Akshay Kumar and Sajid Khan’s upcoming untitled comedy. Produced by Ektaa R Kapoor, the film is being planned as an out-and-out comedy and will bring together a fresh ensemble led by Kumar, Madhavan, Patani and Saran.

Madhavan will reunite with Akshay after their appearance in Kesari Chapter 2: The Untold Story of Jallianwala Bagh (2025). The two actors played rivals in the courtroom drama, whereas their upcoming collaboration will see them explore the comedy genre together. Their pairing is expected to be one of the key elements of the film. Disha Patani and Shriya Saran have also come on board the project and will play the romantic leads. The film is said to revolve around middle-aged men and will follow a comedy-of-errors format. It is also being mounted on a large scale, with the makers planning an extensive production schedule. The film is expected to go on floors in London by the end of 2026 or early 2027. The London schedule is likely to form an important part of the production as the makers prepare to mount the comedy on a larger scale. Akshay Kumar is expected to begin work on the project after wrapping up Samuk, Kanishk Varma’s alien survival thriller. The comedy is planned to be shot in a start-to-finish schedule. The project marks another collaboration between Akshay Kumar and Sajid Khan, who have previously worked together on Heyy Babyy, Housefull and Housefull 2. While their reunion forms the core of the project, the addition of R Madhavan, Disha Patani and Shriya Saran adds to the film’s ensemble cast. Meanwhile, Sajid Khan will first complete Hero Ki Horrorine, starring Yashvardhan Ahuja and Nitanshi Goel, before moving on to the untitled comedy. With R Madhavan, Disha Patani and Shriya Saran joining Akshay Kumar, the project now brings together a multi-starrer ensemble for Sajid Khan’s next comedy. Also Read : Sajid Khan set to reunite with Akshay Kumar for new film: REPORT

from Latest Bollywood News | Hindi Movie News | Hindi Cinema News | Indian Movies | Films - Bollywood Hungama https://ift.tt/JClyh6b
via IFTTT