Bombay HC orders immediate TAKEDOWN of deepfakes and AI content targeting Shilpa Shetty by e-commerce sites, here's why

The Bombay High Court has ordered e-commerce platforms and AI content websites to delete deepfakes and all online material that breaches Shilpa Shetty Kundra's personality rights. Justice Sharmila Deshmukh issued a court order that prevented 28 organisations from using the actor's name, image, resemblance, and photos for commercial purposes. The court discovered that online retailers used Shetty's image to market their products by creating false associations with the actor.

What did the court say?

"Upon prima facie consideration of the material placed on record, it is evident that by unauthorised use of Shetty's persona, name, image, likeness, photographs and other personality attributes, the defendants are passing off their goods as being associated with Shetty," the court said.

Court raised serious concerns about...

Justice Deshmukh also raised serious concerns about the growing misuse of artificial intelligence to create deepfakes and other manipulated content using the actor's identity without her permission.

The court pointed out that some websites offering AI tools are allowing their platforms to be used to generate such content, which can easily violate a person's personality rights. According to the court, this is one of the most troubling parts of the case.

The judge observed that deepfake videos and AI-generated or obscene material can cause significant harm to a person's reputation and dignity when they are shared on public platforms.

Violation of personality attributes

In its observation, the court said that while the commercial use of the actor's personality attributes already requires strict action, the creation and circulation of deepfake and explicit AI-generated content is particularly alarming.

The court further stated that such material damages a person's public image and also violates the right to privacy and dignity, which are protected under Article 21 of the Constitution of India.

The public status of a person does not give others permission to determine how that person will present their identity to the world. Celebrities, like any other individual, have the right to protect their personality rights and cannot be commercially used without their consent.

The court also issued directions to digital platforms and intermediaries, asking them to remove the web links identified by Shetty within eight days after receiving a notice. At the same time, the platforms have the option to approach the court if they wish to challenge the removal of any specific content.

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Dhurandhar 2: Aditya Dhar brings THIS addition to Ranveer Singh-Sara Arjun starrer?

The buzz around Dhurandhar: The Revenge has grown even bigger after a poster created using AI started circulating on social media. The image shows Ranveer Singh as Hamza Ali Mazari alongside Salman Khan, who is labelled as the mysterious character Bade Sahab. The poster quickly caught fans' attention, with many wondering whether it hints at the film's real casting plans or if it is simply fan-made imagination.

Who is Bade Sahab in Dhurandhar 2?

The speculation about Bade Sahab actually began after the first Dhurandhar film was released. Even after watching the movie, audiences were still unsure about the true identity of the character. Because of that mystery, many fans began imagining Salman Khan as the mastermind villain and started creating fan art and online theories linking him to the role.

Will Salman Khan play Bade Sahab?

The curiosity grew again last month when behind-the-scenes photos of Sanjay Dutt as Chaudhry Aslam and Arjun Rampal as Major Iqbal appeared online. Soon after, another AI-generated image surfaced that showed Salman Khan in a secret meeting with the two characters. This led to even more discussion among fans about whether Salman could actually appear in the sequel.

However, people close to the film say these viral images are not official and were created by fans. The studio behind the film, Jio Studios, has not confirmed or denied any talks with Salman Khan. For now, there is no proof that he is part of the movie.

The secrecy around Bade Sahab also seems to be intentional. The makers of Dhurandhar: The Revenge have kept the character completely hidden during promotions. The trailers do not show the character at all, and no casting announcement has been made, suggesting the makers may be saving a big surprise for audiences in theatres.

At the same time, there is also talk about the future of the franchise. Reports suggest that the studio wants to turn the Ranveer Singh-led spy thriller into a larger film series and has asked director Aditya Dhar to start thinking about Dhurandhar 3.

According to these reports, Aditya Dhar already has a basic idea for a third film, although nothing has been finalised yet. The studio is also said to be considering a post-credit scene in Dhurandhar: The Revenge that could tease the next chapter, hinting that the story may continue beyond the upcoming sequel.

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Dhurandhar 2: Ranveer Singh-Sara Arjun starrer ROARS; what makes Aditya Dhar's film a pre-release MONSTER?

Dhurandhar 2: Ranveer Singh-Sara Arjun starrer - which has been directed by Aditya Dhar - has already become a pre-release monster. And to be honest, the massive buzz around 2026's much-awaited film is hard to ignore. With Ranveer Singh playing the protagonist and other impeccable actors including Sara Arjun, Sanjay Dutt, Arjun Rampal sharing the spotlight, the film has been successful in grabbing everyone's attention. Fans are already impressed with Ranveer Singh's intense look and Aditya Dhar's ability to bring to the viewers the kind of entertainment they have been waiting to watch. One of the key reason for the massive excitement and buzz around the film is director Aditya Dhar. He earned viewers' trust with the blockbuster Uri: The Surgical Strike and raised their expectations with his blockbuster hit Dhurandhar, and continued to be lauded for offering a gripping storytelling and powerful action sequences. Whether it was thee teaser, or the scale of the film, everything about Dhurandhar 2 translates into big-screen spectacle.

Dhurandhar 2 roars before release

While the film has started to win hearts with its huge production value, and intense action sequences, it has already broken 4 top Box Office records. Ranveer Singh-starrer isn't just fierce onscreen, but offscreen too. This can be easily gauged by the fact that the film's combined sales numbers for paid previews and the opening day have surpassed Rs 119.81 crore. According to Sacnilk, the film's first paid premiere shows which will be held on March 18 have earned Rs 37.11 crore approximately.

Dhurandhar 2 smashes 2026 pre-sales record

The film will hit theatres on March 19. With the release just two days away, the movie has achieved highest Day 1 pre-sales of the year. By collecting Rs 14.62 crore at Indian box office through Day 1 advance booking, it has created the record for the highest pre-sales for a Bollywood film in 2026. Many are also expecting Dhurandhar 2 to hit Rs 30 crore mark. It has also surpassed Border 2 records which earned Rs 12.5 crore.

Dhurandhar 2 smashes Pathaan, RRR's record for pre-sales in North America

Dhurandhar 2 impact can also be seen internationally. It has emerged as the first Indian film to surpass the $5-million mark in pre-sales in North America. Hence, Dhurandhar 2 is way ahead of Pathaan, RRR, and Baahubali 2. Dhurandhar 2 has raked in over $6 million in advance bookings. Worldwide advance booking collection of the film stands at Rs 120 crore.

Dhurandhar 2's paid preview helps it earn Rs 120 crore

According to Sacnilk, Dhurandhar 2 has earned in Rs 37.11 crore approx from paid premiere shows which will take place on March 18.

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Oscars 2026 Winners: Jessie Buckley WINS Best Actress for Hamnet, Michael B Jordan bags Best Actor award for Sinners; check full list

Oscars 2026 Live Update: The most prized honours in the film business, the Oscars, have been given to Hollywood's best and brightest. The event was held in Los Angeles on Sunday. With a record-breaking 16 nominations, Ryan Coogler's historical horror film Sinners goes into the night with more than any other movie in Academy history, surpassing the previous record of 14 set by All About Eve, Titanic, and La La Land. Paul Thomas Anderson's expansive political drama One Battle After Another, which has received 13 nominations and has dominated the reviewers' and guild circuit, is its closest rival.

The complete list of nominations and winners is shown below.

Best picture

WINNER: One Battle After Another

Bugonia

Frankenstein

F1

Hamnet

Marty Supreme

The Secret Agent

Sentimental Value

Sinners

Train Dreams

Best actress

WINNER: Jessie Buckley - Hamnet

Rose Byrne - If I Had Legs I'd Kick You

Kate Hudson - Song Sung Blue

Renate Reinsve - Sentimental Value

Emma Stone - Bugonia

Best actor

WINNER: Michael B Jordan - Sinners

Timoth e Chalamet - Marty Supreme

Leonardo DiCaprio - One Battle After Another

Ethan Hawke - Blue Moon

Wagner Moura - The Secret Agent

Best supporting actress

WINNER: Amy Madigan - Weapons

Elle Fanning - Sentimental Value

Inga Ibsdotter Lilleaas - Sentimental Value

Wunmi Mosaku - Sinners

Teyana Taylor - One Battle After Another

Best supporting actor

WINNER: Sean Penn - One Battle After Another

Benicio del Toro - One Battle After Another

Jacob Elordi - Frankenstein

Delroy Lindo - Sinners

Stellan Skarsg rd - Sentimental Value

Best director

WINNER: Paul Thomas Anderson - One Battle After Another

Ryan Coogler - Sinners

Josh Safdie - Marty Supreme

Joachim Trier - Sentimental Value

Chlo Zhao - Hamnet

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Oscars 2026 Live Update: Priyanka Chopra looks REGAL in white Dior gown, Nick Jonas compliments her in CLASSIC black tuxedo

Style Icon of the Day: Fans and paps were enthralled by Priyanka Chopra and Nick Jonas' endearing moments on the red carpet at the 98th Academy Awards. With their eye-catching attire, the couple added glitz, drama, and lots of sass to the esteemed event.

Priyanka looked sassy in white...

In a strapless white Dior gown with a high-leg slit and a cascade of black-and-white ruffles, Priyanka looked gorgeous. She accessorised the attire with a stunning diamond necklace and matching diamond stud earrings, and she finished the look with pointed black heels.

Nick looked dapped in black tuxedo

In a traditional black tuxedo, white dress shirt, and black bow tie, Nick looked great. As they strolled hand in hand down the red carpet, the duo exuded a genuine sense of love. He was spotted putting his arm around his wife's waist and giving her a loving look while posing for pictures.

At the 2026 Academy Awards, neither Priyanka nor Nick has a nomination. Nonetheless, the actor from Heads of State is slated to present.

Priyanka's return to the Oscars stage comes precisely ten years after her 2016 Academy Awards debut. The pair had previously announced the nominees for the 2021 Academy Awards.

Priyanka's love for white at Oscars

Priyanka gave fans a preview of the pre-ceremony frenzy ahead of her big appearance. She posted a behind-the-scenes video from her dressing room on social media, showing off her white gown with a personalised tag while her stylist worked quickly to make the last alterations.

It's interesting to note that Priyanka has selected a white gown for the Academy Awards three times. At the 2016 Academy Awards, she wore white, while at the 2017 Academy Awards, she chose gold and white tones.

Priyanka Chopra work front

Regarding her career, the actor's most recent appearance was in the Prime Video movie The Bluff. Priyanka will next appear with Prithviraj Sukumaran and Mahesh Babu in SS Rajamouli's Varanasi.

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Oscars 2026 LIVE updates: Why was Anne Hathaway called 'Emily' by Anna Wintour in Devil Wears Prada moment?

Anna Wintour and Anne Hathaway ensured all eyes were on them when they arrived in style to present the award at the 98th Academy Awards. Anna Wintour, the Vogue editorial director, and popular actress Anne Hathaway took the stage to present Best Costume Design and Best Makeup & Hairstyling at the 98th Academy Awards. During the ceremony, both talked about Hathaway's 2006 film The Devil Wears Prada. For the unversed, Meryl Streep's popular fictional character in the film, Miranda Priestly is reportedly inspired by Anna Wintour. Miranda Priestly essay the role of Runway magazine editor-in-chief. Before they revealed Frankenstein's Kate Hawley as the winner of Best Costume Design, Anne asked Anna, "Anna, just curious, what do you think of my dress tonight?" Read on to know what followed now.

How did Anna Wintour react?

To Anne's question, Anna replied "And the nominees are...," with a deadpan expression. Before announcing the nominees for the Best Makeup and Hairstyling Category, which was won by Frankenstein, Anne asked Anna if she would "like to read the nominees." "Thank you, Emily," Wintour replied. She jokingly referred to Anne as her Devil Wears Prada costar Emily Blunt, who essay the role of an assistant, Emily.

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Anushka Shetty’s wedding buzz goes VIRAL: After Prabhas link-up rumours, actress to marry a businessman?

>Anushka Shetty is one of the most popular actresses in the South Indian film industry. Rumours about her wedding have been doing the rounds for a long time, and fans are going gaga over the news. This time too, such a discussion has intensified that Anushka is going to get married soon. According to reports, she might tie the knot with a businessman. However, there has been no official statement from the actress on this so far.

Who is Anushka Shetty rumoured to be marrying?

Some media reports have claimed that the person with whom Anushka's marriage is being discussed is not from the film industry but from the business world. The person maintains a close connection to Anushka's family while her family has knowledge about him. The two people maintain a positive relationship with each other. However, these reports have not yet been officially confirmed and are only based on media reports and speculations.

Reports also say that Anushka is serious about her marriage and wants to start a new chapter in her personal life. Talks between the two families have already begun. However, the name of the businessman to whom his name is being linked has not been made public at the moment. However, it is not yet clear how much truth there is in this news.

All about Anushka Shetty and Prabhas' relationship

Anushka Shetty's name has been associated with actor Prabhas for a long time. The two have worked together in several films, including Billa and Mirchi. After this, the pair got special recognition when they appeared together in Baahubali: The Beginning and Baahubali 2: The Conclusion. In The Conclusion. After the tremendous success of these films, both stars became famous all over the world, and the rumors about their relationship became even more intense. However, the two have always maintained that they are just good friends.

Anushka Shetty's views on marriage

In a recent interview, Anushka Shetty opened up about her marriage plans. She had said that such reports are common in the film industry and she doesn't take them too seriously. According to her, marriage is a very sacred relationship, in which two people decide to spend their whole life together. She had also said that her family wanted her to get married at an early age, but she always chose her career and decisions according to her preference. At present, all eyes are on the news about their marriage.

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Chinese Influencer Wang Yefei dies at 39 after clutching her head during livestream

When people were watching the livestream of Chinese content creator Wang Yefei on March 9, 2026, no one thought that a tragic event would unfold there. Yifei, also known to her fans as 'Sister Wang Zha,' suddenly felt unwell during the live stream. Soon, her health deteriorated, and she had to face a medical emergency. After this incident, the news of her death came out, which shocked and saddened millions of his viewers. She had nearly 1.3 lakh followers on social media and was a familiar face in China's online shopping livestream world.

What happened to Wang Yefei during the livestream?

According to reports by Jimu News and VNExpress International, on the morning of March 9, Yifei was promoting clothes during her regular livestream. Meanwhile, she suddenly felt a sharp pain and grabbed her head and neck. It was clear to the audience that they were suffering a lot. After some time, she told the staff present nearby that her health was not looking good. Gradually, the situation became more serious, and she loudly shouted for help.

Yifei asked the staff to call an ambulance immediately. 120 is the emergency helpline number for ambulances in China. Initially, her livestream started in a completely normal way, but within a few minutes, it turned into a scary situation. The staff and people in the vicinity panicked and immediately rushed to help. She was taken to the hospital immediately after.

What is the reason for Wang Yefei's death?

Yifei was rushed to the hospital after her health deteriorated during the livestream, where doctors declared him dead. Doctors tried to save her, but unfortunately, she was declared dead. According to reports, she died due to a brain haemorrhage. As soon as this news came out, her fans and followers on social media were deeply shocked.

According to reports, Yifei livestreamed for about 7 to 10 hours daily to sell clothes to her audience. It is reported that shortly before her death, she had a persistent headache, which began around the Lunar New Year of 2026. She often took painkillers to continue working despite the pain. One of her friends said that she could sleep only 4 to 5 hours every day and handled almost all the work related to her livestream

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